Saturday, August 31, 2019

Paying college football athletes Essay

The Coach of a football team is just as important as any player performing on the field. In fact his power over the team surpasses that of any one single player, the coach can determine whether an entire season is a victory or a loss. Perhaps this is why Colleges justify paying a coach millions of dollar a year, but the players who are out there beside him next to nothing. Although a lot of the players that perform on the field week by week do get scholarships to help their tuition fees, food, and housing, this pales in comparison to the millions of dollars that the schools will bring in every season of football. It is wrong for colleges to use athletes to make money and not pay them or allow them to earn money in anyway involving their sport. Any coach of a successful college football team makes somewhere between 900,000 dollars and 5 million dollars annually. These are the coach’s of the big 10, big 12, SEC, ACC and many other conferences. For our top two college football teams in Michigan alone we have some of the highest paid coach’s. Brad Hoke the coach of our Michigan wolverines made 3. 25 million in 2011 and was the eighth top paid coach in college football. Mark Dantonio, coach of the Michigan state Spartans, made 1. 9 million according to USA Today. This is a small portion of what the whole industry of college football will make for a single college every year. It is wrong to not pay the ones who are even making all of this entertainment possible. It is one thing that colleges do not provide contracts for these players that compete so hard for the slim possibility of glory making it to the National Football League, but these colleges students are not even allowed to sell their signature for a profit. Colleges have prohibited the right of players to sell anything with their signed name on it to make a small some of money to fill their pockets. Now this does not affect every player in the NCAA, but it certainly does to the superstars of the league. An athlete can also be disciplined for selling their tickets to someone on game day, yet how much money do the directors of the NCAA earn as a result of the efforts of the student athletes? The truth is that the college athletes pay for a large portion of the salaries of every person employed by the NCAA. It only further demonstrates how colleges are abusing their control and power over their football players and more importantly what goes into their wallets. Another exploit in college football is the sale of jerseys by colleges. The NCAA wont allow colleges to sell football jerseys with a players name on the back of it, so the colleges resorted to selling it with a players number on the back. The number of a superstar football player is easily recognized locally in a college town. The schools are allowed to sell these jerseys, while the player who has worked hard to earn the right to play the game with it on never seeing a single penny of the profits earned. This does in theory put an idea of how much a single player can earn a school annually, but does go further than that, because a star can pull hundreds of fans in to a stadium that might not have filled up the year before. The money a school will makes from selling tickets to games is minuscule though in comparison with the money they will earn every when football starts in the fall with television contracts. Colleges setup contracts with major television networks so the whole nation can keep up with their fantasy football teams or enjoy the weekend flipping back and forth between games on TV. These contracts that school write up with networks earn millions of dollars every year and between actually airtime and all the advertisement that goes into it. Schools will also earn millions of dollars from sports booster donations. It is true that there does need to be money to cover cost of traveling, hotels, staff and maybe the college would even expect to earn back the 15-25,000 dollar yearly scholarship’s that a lot of athletes receive, but when you compare the amount of revenue that student athletes generate for their colleges, what they receive in return is very small. Most people already think of colleges as being greedy for their outrageous tuition fees and everything else that goes along with needing to live on campus and attend classes. That they will hire students to teach classes so that professors do not have to, while the large majority of students who are attending these classes are paying thousands of dollars to be there. Their greed reaches beyond all that when it comes to college level sports at school that have competitive teams. These astonishing facts about the amount of money a season of college football produce yearly surprise and upset most fans. It’s the same as taking a test for someone only to let them turn it and receive an A on the exam, It is constantly debated about whether or not starting and back up players on college teams should get a yearly salary, considering the time and effort they put in does not always lead to a deal into the NFL. However it has not changed yet and does not seem to be heading that way anytime soon. It is corrupt, it is unjust, but most of all robs the hard working players who go out their every weekend to make everyone else Saturday that much more enjoyable.

Friday, August 30, 2019

Napoleon’s policies as First Consul Essay

â€Å"In all that he did, his main aim was to secure himself in power.† How far do you agree with this judgement on Napoleon’s policies as First Consul? After the Coup of Brumaire in 1799, Napoleon emerged as the new leader of France and devised a system of government that gave him effective control over all aspects of life in France. He controlled religion, education, law-making, policing, legal reforms and the economic situation by putting in place a series of policies, designed both to comply with some principles of the Revolution whilst also giving Napoleon control and security in power. This essay looks to investigate how far each of these policies suggest that Napoleon’s main aim was always to secure himself in power. Napoleons policy of police and propaganda is the most obviously repressive of all the policies. Many aspects of his heavy policing conform with dictatorial regimes, as does his policy of censorship and (often false or manipulated) propaganda. France became effectively a Police State, with Napoleon at the core. The Minister of Police, Joseph Fouchà ¯Ã‚ ¿Ã‚ ½, who controlled National Security, established a network of informers who monitored public opinion and reported on any suspicious political activity. They also monitored everyday life in France: the education system; prisons; food supplies; conscription and public works. All findings were written in a daily report, submitted directly to Napoleon. These jobs were carried out by prefects (effectively spies) who were appointed directly by Napoleon. By organising such a well-organised surveillance system, the regime encountered little opposition from the Jacobins, Royalists or Liberals. Due to the rigorous nature of the police, no uprising or rebellion was possible, thereby ensuring Napoleon was safe in power. Due to the dictatorial style of this policy, it is obvious Napoleon was trying to ensure security in power and establish himself as leader without immediate opposition or objection from minority groups and the general public by repressing anyone opposed to the regime. Under the Police State, arbitrary imprisonments and executions were frequent. As a result people were AFRAID to oppose the regime. Napoleon also recognised the importance of censorship in securing his position in power as this quote shows: â€Å"If the press is not controlled, I shall not remain three days in power† In January 1800, Napoleon reduced the number of newspaper in Paris from 73 to 13 and forbade the production of any new ones. On top of this, newspapers were forbidden to discuss controversial subjects and were kept short of reliable news. Editors were forced to rely on military bulletins or articles published in the Official Government Journal. An example of a manipulated story within the press is the report of the Battle of Marengo. Although this battle was unsuccessful, it was presented as a triumph and Napoleon told people it was a well-devised plan. Prefects also kept a check on papers to ensure that they only published what Napoleon wanted. Not only were the bad aspects of the regime censored, but also the good aspects were highlighted (or sometimes invented). This was intended to rouse moral and encourage support for the regime. Napoleon’s increased popularity through propaganda meant increased security in power. Napoleon did not only control the medium of text. Many theatres were forced to close, to avoid defamatory shows about the regime from being performed, and those that remained open were only allowed to show sanctioned plays. Napoleon also employed fashionable painters to depict him as a romantic hero (such as the famous picture of Napoleon crossing the Alps, by Jacques Louis David). In many of his portraits he is shown as having a positive impact on France, encouraging the public to believe this was true. Napoleon aimed to create loyal followers, or at least people who accepted and tolerated the regime. His harsh measures of policing prove a desperation to remain in power and secure a popular public opinion. If the public were not convinced to support Napoleon through the extensive propaganda, then any opposed were repressed by force. In Napoleons government policies and his self-induced role of First Consul under the Constitution of the Year VIII, it is clear he desired supreme control and power in France. The limited influence of the system of election on government figures meant virtually all aspects of the legislature were controlled or heavily influenced by Napoleon himself. Under the Constitution of the Year X, the system of election was abolished completely. This ensured Napoleon could not be removed from power. By organising the government in this way, he was obviously intentionally ensuring security in power. However, not all of Napoleon’s government policies can be directly related to this aim. Although the overall nature of the legislature was very similar to the Ancià ¯Ã‚ ¿Ã‚ ½n Regime (i.e. Napoleon had effective control of the entire government), some aspects were in keeping with revolutionary ideas that had no (obvious) effect on Napoleons security in power. For example, although Napoleon devised and instigated all new laws, they were in keeping with revolutionary ideas. Napoleon ensured a mixture of old and new laws under the Civil Code. This Napoleonic concept, somewhat in contrast with his policy of a police state, ensured equality in courts and also fairer trials and hearings. This cannot directly be interpreted as an intentionally devised plan to ensure Napoleon’s security in power. However, it is possible that by creating a legal system conforming to some revolutionary ideals, Napoleon hoped to gain the publics’ loyalty and support, thereby increasing his popularity, therefore securing himself in power. Napoleon also developed a new religious policy. The Concordat signed by Pope Pius VII and Napoleon in 1801, saw the ‘restoration’ of the Catholic Church in France and the revolutionary idea of the state payment of the church. Napoleon was raised a Catholic and was keen to encourage religion within France, as this quote shows: â€Å"No society can exist without equality of fortunes; and equality of fortunes can not exist without religion.† However, the Concordat was manipulated to Napoleons obvious advantage as well. In signing the Concordat, the Pope agreed to endorse the Revolution and regime, state control of the churches and church appointments and accept the loss of church lands during the Revolution. Also, in 1802, Napoleon attached the Organic Articles, without papal agreement, to the Concordat. These guaranteed the revolutionary principle of religious toleration and made the Protestant and Jewish churches similarly subject to state authority. It can be argued that one of Napoleon’s aims in forming the Concordat was to ensure a lack of interference from the church, meaning his position in France could not be affected by the Pope or any other religious order. However, whether or not this was his main motive in signing the Concordat is less certain. Although the church was a powerful tool in controlling and influencing the public and was often used as a vehicle of propaganda, Napoleon’s desire to influence and manipulate the public cannot justify other aspects of the Concordat such as the state responsibility for the payment of the clergy. On reflection, it appears that whilst in some aspects of his religious policy Napoleon may have been genuinely trying to improve life in France, it is clear that in other areas of the policy, such as his healing of rifts between the Church and the notables after the seizing of church lands in 1789, were designed to appease certain groups of people, such as the Bourgeoisie, therefore securing himself in power. He also aimed to disassociate the Catholic Church with the principle of counter-revolution and the restoration of the Bourbon Monarchy therefore avoiding a potential Jacobin uprising, which could be detrimental to his position in power. His further use of the church as a propaganda tool also justifies this theory, as in this way, the public were encouraged to see Napoleon as a positive figure. His desire to win the publics’ support of the regime and therefore of him, was rooted in his wish to remain in power, as is displayed in this policy. Napoleon also established a new economic policy designed to ‘tap the wealth of the country’ more effectively than during the Ancià ¯Ã‚ ¿Ã‚ ½n Regime or the Revolution. His principle of taxation went against revolutionary ideas, with industrial and commercial profits being taxed only lightly. This may be seen as a further example of Napoleon attempting to appease and win support of the Bourgeoisie, thereby ensuring popularity and securing his position in power. Other aspects of this policy included the introduction of new discount banks designed to help the state pay off its national debt and pay its obligations to domestic creditors. This policy increased the efficiency of revenue and led to ‘the balancing of the budget’ by 1802. Citizens would have been pleased with France’s new economic stability, potentially leading to increased support for Napoleon and the regime. However, whether Napoleon put in place this policy for this reason of for the stabilisation and well-being pf Frances economy cannot be proven. Napoleon’s educational policy is perhaps his most revolutionary policy due to his introduction of secondary schools into France. He formed 39 lycà ¯Ã‚ ¿Ã‚ ½es in 1802, which were run by the state. â€Å"Public education should be the first object of government. Everything depends upon it, the past, the present and the future. Above all we must secure unity: we must be able to cast a whole generation in the same mould.† However, despite Napoleon saying that education should be based on ability, not birth, very few common people attended secondary school. They were taught up to the age of twelve by small, church-run schools. It was believed by Napoleon, that they needed no more than a simple ‘moral education’. No form of education was available to girls at any age or from any background. It was mostly the sons of notables who attended secondary school. In total there were 6,400 state scholarships available. One third of these (approximately 2,400) were chosen by the government from among the sons of soldiers of officials. The remaining 4,000 were supposedly chosen from the best pupils at leading primary schools. However, well-off families were favoured and only a very small percentage of common people attended secondary school. Many bourgeois parents preferred to send their children to privately run Church schools, favouring the increased freedom of thought and wider curriculum. However, Napoleon did not approve and tried to close them by placing high taxes on them. The education itself was ultitarian and based around a Spartan regime with a strong military ethos. At first only Latin and Mathematics were taught but as time went on, other subjects (deemed acceptable by the government) were introduced such as French, History, Science and Geography. Freethinking was discouraged and teaching methods followed a policy of indoctrination. Napoleon wanted education to encourage obedience to the regime and create loyal subjects from an early age. There is little in this policy that suggests Napoleon wishing to initially secure himself in power. However, as this new education system was largely beneficial to France, citizens may, unwittingly, increase their support of Napoleon and the regime. Whether, this was deliberately intended by Napoleon cannot be proven. On balance, I believe that all of Napoleon’s devised policies had a basis in ensuring his security in power, some more so than others. His police and propaganda policy is obviously based on initially securing himself in power without hindrances from rebellions or uprisings. Also, his religious policy was designed not only to appease the Pope and guarantee a lack of interference, but also to avoid a potential Jacobin uprising through an association between the Catholic Church and the Bourbon Monarchy. Others, such as his educational policy, are subtler, encouraging support for the regime through improved life within France. In all areas, he is seen as either directly influencing the public, either by force or by propaganda, or indirectly influencing the public by creating better conditions in France, therefore encouraging support of the regime. I believe that it was Napoleon’s main aim to secure himself in power. After all, if he fell out of favour quickly, all of his other aims, such as creating a better France, would fall with him. It was implicit that he secured himself in power as soon as possible, in order that he might put all his other aims into action. Ultimately, most of his actions aimed either to limit or prevent the impact any opposes to the regime may have on Napoleon’s security in power or to create a better France thereby increasing popularity of the regime. However that is not to say that other policies did not centre around a different aim, such as the economic policy, which aimed to create financial stability in France primarily, and possibly may have contributed to increased support and popularity of Napoleon and his regime.

Thursday, August 29, 2019

Soda Drinks Essay Example | Topics and Well Written Essays - 1000 words

Soda Drinks - Essay Example Soda drinks can be considered as refreshment drinks that one takes for the purpose of refreshment, acquisition of balance diet and for the purpose of easing fatigue. However, soda drinks undergoes reaction processes that can be well explained using chemical compositions and compounds. Important stage in the manufacture of carbonated drink process is the essence of high-pressure CO2 gas facilitation, which fills the cavities in the structure of liquids. This high pressure produces a hissing sound when cans as well as bottles carrying soda drinks are opened justifying the availability of carbonation processes. Carbon dioxide presence from the drink usually escapes forms a molecule called the nucleus with an aim of resisting fluids hence forming bubbles. The delicious sensation on the tongue is brought out by the existence of nucleus (Nivaldo 1 2-16). Shaking carbonated beverages accelerates the process of bubbles formation of the soft drink. However, we have got several factors that in fluences the process of carbon dioxide loss in water. This includes the surrounding temperature. When the temperature is low, the carbonation process is more effective and vice versa hence the gas is less dissolved under high temperature level (Maniatis 12-15).However, it is found that soft drinks are not compounds in nature but they are mixtures of various substances hence they do not have definite compound structure as well as definite composition structure. Substances such as carbon dioxide exhibits kinetic energy proportional to the temperature especially when in Free State just in air. Common ingredients in a soft drink include but are not partial to Water (H2O), Sucrose (C12H22O11), carbon dioxide (CO2), carbonic acid (H2CO3), phosphoric acid (H3PO4), aspartame (C14H18N2O5), and artificial flavoring, which itself would be a list of several dozen and different chemicals as well. Meanwhile, during the processing of soft drinks reactions, we encounter exothermic reaction, which p roduces energy for stimulating and speeding up of carbon dioxide reactions. The exothermic chemical composition is represented as follows; C6H12O6 + 6O2 --> 6H2O + 6CO2. This leads to a respiration chemical formula of C6 H12 O6 + 6 H20 + 6 CO2 + Energy to produce soda drinks reaction norm (Nivaldo 23-39). By lowering the kinetic energy level and through acquisition of low temperature, the carbon dioxide gets to dissolves in water at a stable state. If the temperature is raised, the carbon dioxide usually tend to fall off and that is the main reason as to why it is recommended to take carbonated beverages during cold condition or at cold state. Soda drink exhibits sour taste, which is generated by the existence of carbon dioxide giving it a pH value of around 3.2 to 3.7. Being carbonated makes the soda drinks becomes free from bacterial contamination. Carbon dioxide plays a vital role in provision of specific flavor, which functions as an antibacterial preservative adhesive with natu ral beverage dissolvent (Maniatis 21-26) The content of carbon dioxide found in soft drinks majorly depends on the type of the drink availed on the market. Those beverages characterized by the fruit flavors, they contains high level of sugar with low carbon dioxide. The gylceryl abietate also known as brominated vegetable oil majorly is found in orange soft drinks. These help keep fatty flavors suspended in the liquid (density balancers and

Wednesday, August 28, 2019

The differences between the battle of Waterloo and the Battle of the Essay

The differences between the battle of Waterloo and the Battle of the Somme - Essay Example This paper presents brief report of The Battle of Waterloo and The Battle of The Somme. The waterloo battle started at almost noon when the French army launched an attack on Wellington’s fortified farmhouse and buildings that were at Hougoumont. The waterloo battle was the last stand by Napoleon, in which England together with its allied powers decided to fight against Napoleon’s army after they had returned to power in 1815. During the battle, Napoleon launched attacks on the British lines but was not successful in breaking through. At the culmination of the battle that took three days, the British troops were able to go through the French ranks and authoritatively defeat the French soldiers. When the battle came to an end, Napoleon was exiled and Louis XVII resumed to the helm. On the other hand, Battle of Somme is more often than not remembered for its nonsensical slaughter when the British soldiers advanced into no man’s land and were attacked by the Germans. In reality, the battle of Somme was one that was characterized by a lot of destruction and huge losses were suffered by the two sides. The land that was gained by the British at the end of the war was comparatively small. In the end, the battle was not decisive and had not contribution towards wearing down the German troops who were eventually outnumbered when the United States joined the British forces. It had more than a million casualties and was among the bloodiest wars to ever take place in human history.

Tuesday, August 27, 2019

Accounting Theory - Comparison between Positive and Normative Approach Essay

Accounting Theory - Comparison between Positive and Normative Approach - Essay Example The study of accounting theory enables to understand our past and provide us with a positive reception of how our recent practices and problems came into being. A historical investigation also tells that certain problems are continuing and may not be capable of an everlasting solution, for example, accounting for intangible and changing price levels. The accounting theory’s development came up because of needs and changes in accounting concepts and techniques. The main purpose of accounting is to plan periodic matching of revenues and cost. The accounting theory is classified into positive and normative accounting theory. This paper will take into consideration the positive and negative approach of accounting theories; their advantages and disadvantages, comparison and relationships between the two and evidence supporting that where each of the approaches might be appropriate in the current economic and business environment. Positive Approach The positive approach in accountin g starts with observations of financial information of business firms and on the basis of recurring relationships proceeds to draw overview and principles of accounting. Financial and accounting information, hence, represents recurring relationships leads to the formulation of principles. Different steps involved in positive accounting theory are: doing the observations and then recording of all the observations, analysis and then doing classification of these observations in order to detect recurring relationships, inductive derivation of principles of accounting and generalizations from those observations which signify recurring relationships and last step is the testing of generalizations (Rao, 2006, p.57). This approach is appropriate in the business environment in order to explain and forecast management’s choice of standards through analysing the benefits and costs of particular financial exposures in relation to allocation of resources and to various individuals within the economy. This theory is based on the propositions that shareholders, managers, and politicians or regulators are rational and that they try to make the best use of their utility, which is related to their reward and therefore to their wealth. The preference of an accounting policy by any of these groups depends on a comparison of the relative benefits and costs of different accounting procedures in such a way so as to maximize their utility. For example, it will be appropriate in such a business environment where it is assumed that management takes into consideration the effects of the reported accounting of numbers on political cost, information production cost, tax regulation, management compensation, and constraints found in bond-indenture provisions. The fundamental idea of the positive theory is to develop hypotheses about factors that persuade the accounting practices and to test the legality of these hypotheses empirically.     

Monday, August 26, 2019

My Writing Skills Essay Example | Topics and Well Written Essays - 250 words

My Writing Skills - Essay Example I am well aware that attaining higher education requires a lot of writing. Although I never experienced writing before in a higher level other than those required in school, such requirement does not present itself to me as something I have to far but a challenge that I must face. I may not be very good with my communication skills both orally or in the written form but I believe that such is the very thing I need for me to improve my communication skills. I have always feared having written reports because I know I am not good in articulating the things I really want to express but then I now see the mistakes I have committed. Running away from such responsibilities are not helping me at all. I refused to learn by doing the things I needed to do so now I would like to do my own papers so I could improve on my writing skills. I believe there is a wide room for me to improve myself so I am changing my way of thinking and my attitude towards writing. I think writing, like any other tas k is perfected only by practicing it though I must admit that I would need to work harder than my fellow students. One of the things I think would help me in my writing is to read a lot and listen intently to native speakers on how they express themselves through words so that I would be able to increase my vocabulary as well.

Sunday, August 25, 2019

Four Videos Essay Example | Topics and Well Written Essays - 2500 words

Four Videos - Essay Example As the essay discusses the outline demonstrated by the professor included US and UK parallels, British Academy initiatives, relation of language and national security, business, trade, big cities, media and culture. The first point of the outline was based on the issues of linguistic complacency, decreasing of language status in the sphere of education, high language skills of the population, especially in the spheres of business and policy. The role of tongue in the security and diplomacy was also denoted and analyzed by the professor. It is necessary to notice that ideas of Nigel Vincent related to different aspect of language in modern society were take from analyzing the reports that include national and international language data. One of the projects chosen by him was devoted to understanding the needs of language in the industry. From the report it is clear that next aspect of language that was analyzed by the professor was its power, contrasted to the military one and demonstrated on the examples of spreading of the British power by means of English language. It as characterized as 'soft power' in the lecture. Next, language from the cultural position was also analyzed in the lecture, particularly on the example of possibility of understanding the cultural phenomena and issues that becomes possible only in case of understanding the native language of the culture. There was a connection between social aspect of language and its cultural performance.

Saturday, August 24, 2019

Consider how a PR professional might use government data to support a Essay

Consider how a PR professional might use government data to support a PR strategy - Essay Example Every PR strategy must have publics. These are the various groups of people associated with the company that the message is targeted at. The publics are both internal and external. Internal publics include the employees, the management, the shareholders and the food suppliers. The external publics include the customers, regulatory bodies and industry organizations. In this strategy, the external publics are the main target. This is because the strategy aims at ensuring customers ingest healthy amounts of sodium, showing government and regulatory bodies that the company aims to serve customers healthy foods and assuring industry organizations that the company does not practice underhand dealings that could portray the industry in bad light. Internal publics will be educated in accordance with the new requirements. The suppliers will be advised to alter their products in accordance with the new guidelines. They will also be made aware of the reasons why they are altering their products. The staff that prepares the food and interacts with customers will be educated on the sodium levels and health matters and trained on how to give advice to customers and guide them in making healthy choices. The second element is the logic or message. The message conveys the company’s stand on the issue. The message will be based on research, mainly of the FDA report on the amount of sodium in food and other related documents from the same body and related institutions. It will involve health benefits of consuming the medically recommended amounts of sodium. It will also list the risks associates with the intake of high amounts of sodium. In addition, it will aim to educate customers on how to figure out the right amount of sodium levels to consume. Using the percent daily value, consumers can know the amount of sodium each food contributes to their daily intake; 5%DV (120 mg) or less of sodium per serving is low

Friday, August 23, 2019

Analysis of Music and Lyrics Essay Example | Topics and Well Written Essays - 750 words

Analysis of Music and Lyrics - Essay Example This song begins with the background of Joy, laughter and merry making on the occasion of Mammy Jinny’s Jubilee or her 2nd year of being an Octogenarian, i.e. 82 years of age. Then they realise that Mammy Jinny is turning 82 and they are very happy to know that. As it turns out to be in the later verses of the song, it becomes a day of celebration, with people coming over with gifts to greet Mammy Jinny and wish her a happy birthday. The singer urges the audience, i.e. the other members around him to sing and dance because â€Å"This is Mammy Jinny’s Day†. He is boisterous and in high spirits asking the girls to hurry up and come along to see the â€Å"sweet birthday cake† that took nearly ten people to bake. The other singer says to count the candles and see if there are only eighty two. He also asks how he would like to have a cake like that baked for him someday. Then the most interesting part begins where the singer narrates that every time the doorbel l rings, there’s some guest or well wisher who is waiting with gifts and presents for Mammy Jinny. From the second verse onwards the lyrical narrative transits into the finer aspects and deeper details of the celebrations. The brand new red bandana that Mammy Jinny is wearing is looking bright and pretty just like Mammy Jinny who seems to be in an elated state. She stood all the while near the door with a smile on her face as the guests and well wishers kept pouring in. Despite being so aged, she still had the energy and spirit of a young woman and greeted everyone with a smile. The narrator is enthusiastic and asks if the people care for some music and dance, then they should â€Å"put their glad rags and come along†. The song is on a high note towards the end with an urge and a temperament to sing and dance with music. History: The song Mammy Jinny’s Jubilee was written almost a century ago in 1913 by Lewis F. Muir (music) and L. Wolfe Gilbert (words). This so ng was written and recorded in 1913, and was a song characteristic and contemporary of its time. Some other recordings of its time are as follows: â€Å"The Band Played On† by Dan W. Quinn, â€Å"After the Ball is over† by George J. Gaskin, â€Å"Paddle your Own Canoe† by Arthur Collins and Bryon G. Harlan. The song like most others by Collins and Harlan Duo represents the African American thought and lifestyle. Similar to our chosen song of â€Å"Mammy Jinny’s Jubilee†, the songs portray the day to day events and emotions of a particular community; they depict tastes and perceptions of different occasions and the way they are celebrated by the African American people. As can be seen from the sheer mirth and joy reflected through the composition and lyrical verses of the song, it shows the importance, love and affection that are showered on the elderly members of the community. A feeling of brotherhood and sharing of common joy is seen through enth usiastic participation of the community members in Mammy Jinny’s eighty-second birthday. They all sing together and bring gifts for Mammy Jinny, and talk about how merrily she greets the guests each time every year, by standing at the door with a smile on her face and a rare energetic burst of youthful spirit even at such an age. Relationships to other music of the time: Some of the other compositions by Lewis Muir and L. Wolfe Gilb

How Dell Uses Effective Strategy to Gain Competitive Advantage Dissertation

How Dell Uses Effective Strategy to Gain Competitive Advantage - Dissertation Example Dell being among the primary sellers of computers is what has led to the question of what type of strategy is often utilized. Learning about the type of strategy being initiated by Dell is significant as it enables the reader to understand what it takes to be the best in the market. Therefore, the strategy that is being utilized by Dell Corporation is the direct sales approach. Dell Corporation direct sales approach is one of the most successful strategic innovations of the past that has generated positive results for the company. The firm was able to come up with a model that undercuts its competitors on price, forge closer links with its clients and offer shareholders a return several times as compared to the market price. Significantly, Dell’s direct sales model was initially singularly suited with the intention of maximizing the cash conversion cycle. The firm was able to carry little inventory in the process because it bought components on a just-in-time basis. The signif icance of the approach is customers often paid Dell Corporation more quickly than it paid suppliers, and, as a result, cash flow at Dell was positive. Furthermore, little inventory for Dell led to the reduction in component costs that could easily be passed rapidly to clients. The outcome of the process, therefore, led the firm to improve its competitive position in the market. Furthermore, the direct sales model made Dell an industry and shareholder’s sweetheart, a high-tech pioneer with seemingly limitless growth.

Thursday, August 22, 2019

What Are the Benefits and Limitations of Using Second Life in Education Essay Example for Free

What Are the Benefits and Limitations of Using Second Life in Education Essay What are the benefits and limitations of using Second Life in Education? Use of the internet has increased exponentially in recent years, in both developed and developing countries, and educators are searching for ways of utilising the new technology and environment to enhance teaching and learning experiences. Second Life (SL) is a world which exists online. The world is complete with schools, universities, businesses and even criminal activity. As the use and popularity of SL grows, so too does the research regarding its viability as an educational tool. Both the apparent benefits and limitations have been considered in a variety of research papers (Baker, Wentz Woods, 2009; Taylor Chung, 2008). In order to determine whether SL is a useful option for educational institutions, the following aspects will be considered as part of this review: features of online learning, technical considerations and the overall potential uses. Some important features of online learning discussed by the authors include accessibility, popularity, and community. Access to online learning is an important aspect to consider, for both teachers and students. The flexibility of the online environment means that this type of technology can potentially be accessed at many different times and a variety of different places (Baker, Wentz and Woods, 2009). According to Baker et al. (2009), lecturers can make use of the technology by delivering their information via avatars. Taylor and Chung (2008) also consider the popularity of SL, and how this may encourage users to participate in online educational content. Indeed, as Baker et al. (2009) also suggest, students can be not only participants but can also â€Å"create their own content† (p. 60). They add that it is possible for students to meet together, attend discussion online and interact with tutors in an informal and relaxed way, as well as encouraging students who may otherwise be shy to have a ‘voice’. In this way they are building and sharing within their own communities and taking responsibility for their own learning. However, as Taylor and Chung (2008) assert, although SL might be popular, colourful, visual and interactive, students may not enjoy learning in this way, and using SL instead of more traditional methods may actually cause students to forget what they have learned. The authors suggest that the enjoyment of using an avatar and playing in SL may mean students do not focus on the aims of the lesson or lecture. Furthermore, Baker et al. (2009) suggest that there may be limitations of online interaction compared to face-to-face interaction. It is thus important for teacher to consider these issues before using SL. Not only that, there are also a few technical considerations such as cost and time, using SL and also technical knowledge been mentioned by the authors. Baker et al. (2009) claim that the cost of using SL could be differ. Anyone can use it for free yet there are also some charges for people to have a virtual land in SL. According to Baker et al. (2009), people need to consume time to get used to SL. There are initial times to create an avatar, control it, and communicate using computer. Taylor and Chung (2008) clarify that in order to get the benefits; people have to invest money and time for the programming content. Being failed to control avatar, learners might become de-motivated and not willing to use it. By using SL, Baker et al. (2009) remind teachers to consider the objective of online teaching, thinking if it is appropriate for the class or not, can they or the learners be familiarized with the technology and even developed new class management techniques. In fact, Baker et al. 2009) point out that the technical requirement of using SL is higher than basic requirement. Also, there might be some potential issues such as slow connection, slide show’s problem, and security issue. Taylor and Chung (2008) add that there are not a lot of document storages and the computer might get slow due to many graphics. In addition, the authors also insist that there are some overall potentials like new technology, uses in present fields and potential issues using SL in education and training purposes. Baker et al. 2009) reveal that SL is a new technology which launched in 2003, yet some educators already investigating the uses of SL in teaching and learning purposes. Its dominant is SL is not a game like Active Worlds, MMPORGs, and Whyville; it’s a space for social communication. There are some possible issues that people need to be careful as it may have serious effects. Students need to be informed the appropriate usage of the new technology–SL in learning. Besides that, they need to be taught the proper way to behave themselves and protect their privacy while using SL.  Furthermore, an emergency plan should be planned so that when the technology having problems and not performing well, students will not lost temper and cause severe impacts. Taylor and Chung (2008) suggest that SL is a powerful tool in helping training and development sectors. Nevertheless, they also discover that IBM still remains using text-based collaboration which leads to the efficacy of SL. It still has some difficulties to an effective transmission for instruction and content management. As a result, there are lots of potential to be found in the human-computer interaction, usability and instructional design. Through the articles reviewed it seems that the benefits and drawbacks of using SL are equal. Although SL can helps people in learning, people still have to pay much more efforts on it. To get used to SL, people have to spent money, time, and think out the appropriate way to use it wisely. Obviously, SL has the potential to facilitate people’s learning. In fact, to use it or not depends on the further research whether the benefits can overcome the limitations or not.

Wednesday, August 21, 2019

Nature And Nurture On Neural And Cognitive Development

Nature And Nurture On Neural And Cognitive Development Throughout history, an ongoing debate has taken place regarding whether the development of certain aspects of an individuals life are affected more through nature or nurture. Those that argue for nature believe that genes influence an individuals development. Those that believe in nurtures influence claim that an individuals experience has more of an effect upon an adolescents temperament. Recently, researchers have uncovered evidence that it is not only nature or nurture that influences development, but a complex combination of both. This manuscript will attempt to cover some of the factors that influence an adolescents neural, cognitive, and emotional development. The degree to which nature and nurture influence these particular aspects of an individuals life will also be discussed. Lastly, this manuscript will briefly explore the possibility of genetics and environment off setting deficiencies in the one another. Discussion Neural Development One aspect of human development that has been focused upon in research is that of neural development. During early prenatal neural development, the brain takes its initial shape as well as forms neurons which create a foundation for future neural development. To guide this development, neurons are directed either chemically or by other cells which act as signposts. This guiding allows neurons to form the distinct sections of the brain which include the hindbrain, the midbrain, and the forebrain. It is during this formation neuron specialization takes place in that like-minded cells bunch together to process certain forms of information like auditory and visual. It is still controversial amongst researchers how this specialization occurs with some researchers believing that neurons possess a protomap (Rakic, 1988) while others believe that the functions of neurons are decided by the environmental inputs received (OLeary, 1989). While most evidence found points to the latter result, th ere is still much research that needs to be performed (Broderick Blewitt, 2010). During later prenatal brain development, researchers have found that the sensory organs of the fetus have developed enough to receive and interpret information from outside of the mothers womb. One study performed found that fetuses showed recognition to a point when a familiar nursery rhyme was played for the mother carrying the fetus (Decasper, Lecaneut, Busnel, Granier-Deferre, Maugeais, 1994). In another study, researchers sewed one eye shut of several kittens at birth. Several weeks later, the researchers opened the closed eyes and found the kitten had been rendered irreversibly blind in that particular eye (Wiesel Hubel, 1965). This research provided evidence that environmental neural stimulation was important for the neurons to initiate the connections that are needed for sight which, one may assume, would be the same for hearing as well (Broderick Blewitt, 2010). After birth, researchers have found that most neural development is associated with the creation of synapses rather than the production of more neurons as well as a pruning of arbitrary neurons. This production and pruning of synapses and neurons is a result of both the introduction of chemical substances to the neurons which promote synaptic growth and the sensory information introduced to the neurons as a result of infant actions and environmental factors. As this sensory information is introduced, synapses are formed to accommodate this new information. Greenough and Black (1992) discussed how during this period, two types of synapses are created which are experience-expectant and experience-dependant. Experience-expectant synapses are synapses that are overproduced because they are synapses that have occurred regularly within the evolution of the species. It is when these synapses are not stimulated that problems such as what was discussed above with the kittens occur. The format ion of experience-dependant synapses, as the name would suggest, is dependant upon the amount of stimulation available from the experiences of the infant. Researchers have found that stimulating and complex environments have positive effects upon the growth of experience-dependant synapses in rat pups and other mammals (Kolb, Gibb, Robinson, 2003). The branching points that are left after this process are a direct result of genetics, conditions of the prenatal period, nutrition, and the infants experiences and environmental experiences after birth. Cognitive Development The next developmental area on which this manuscript shall focus is that of cognitive development. During infancy, one area researchers have focused upon is an infants ability to remember and recall. Researchers have found that infants as young as three-days-old suck harder on pacifiers when they hear their mothers voice as opposed to that of a stranger indicating a sense of recognition on the infants part (DeCasper Fifer, 1980). This recognition has been shown to improve throughout infancy. A newborns recognition period has been found to fade after a few minutes or seconds (DeCasper Spence, 1986) while, in other studies, three-month-olds have been shown to give recognition after several months (Bahrick Pickens, 1995). Likewise, recall has been shown to increase dramatically once it begins. Studies have shown that infants display recall of simple actions as early as nine months (Meltzhoff, 1988). Further studies have shown that 11-month-olds may recall simple actions for as long a s three months and 20-month-olds may recall more complex actions for as long as a year later (Bauer, 2006). Research has also been preformed on cognitive development during an individuals preschool years. One area of study included the childs understanding of numbers. For example, Antell and Keating (1983) allowed a five-month-old to watch as they placed a doll behind a screen and also as they added one additional doll. The infants displayed surprise if there was one doll present when the screen was removed while those that saw two were not. This would indicate that newborns have some knowledge of addition and subtraction. Another study by Gelman and Gallistel (1978) taught children to pick a plate with a larger number of items between two plates each with a differing quantity of items. After the researchers changed the way the items were arranged on the plate, the children expressed surprise at the change but were still able to correctly choose the plate with the larger number of items. A more recent study by Sigler and Ramani (2008) found that children who were introduced to number-based board games displayed a greater ability to correctly estimate a number on a number line than those who played games that did not include numbers. These studies give evidence for both the nature and nurture sides of the debate. Emotional Development The last developmental area focused upon within this manuscript is that of emotional development. Currently, researchers disagree upon the initial development of emotions. One argument is that an infant is born with a set of basic emotions directly related to the neural processes that are related to the emotional expression of the infant (Izard, 2004). For example, if an infant looks angry, then it is angry. In contradiction to this theory, Sroufe (1996) believes that emotions start as undifferentiated responses that develop into differentiated responses which then develop into an emotional repertoire. Sroufe argues that emotions start this way because infants lack the cognitive processes with which to assign emotional experiences. Both theories give indication of genetic origins of an individuals emotions. As emotional development continues, researchers have found that infants learn how to moderate their emotions for different situations. For example, during one study by Jahromi, Putnam, and Stifter (2004) on infants emotional responses to inoculations, the researchers observed as mothers of two-month-olds soothed their infants. The researchers found that as the infants grew older the intensity and duration of the infants crying decreased which indicates an increasing emotional control as infants grow older. The researchers believed that the change in the emotional control came about to a degree from the mothers interaction with the infant. Another study, by Tronick, Als, and Brazelton (1980), observed the exchange as mothers either responded positively or negatively towards their infants emotions. During the exchanges the mother was instructed to respond positively to the infants emotions which garnered a positive emotional reaction from the infant. The mother was then instructed to stop responding to the infant that garnered what researchers referred to as other-directed coping behaviors which are facial expressions and vocalizations designed to try and get the mother to resume their previous actions. As the mother continued this action the baby became frustrated and took part in what the researchers referred to as self-coping behaviors such as thumb sucking and rocking. This research provides evidence that an infants adult caregiver provides critical support during an infants development of emotional self regulation (Broderick Blewitt, 2010). Gene Expression When discussing human development, the question of why certain genes express themselves while others do not is, many times, brought to the forefront. Each gene is made up of alleles that a child receives from both their mother and their father. Alleles may be dominant or recessive. If an infant receives two dominant or two recessive alleles, the infant will display those characteristics. Sometimes, in the case of two dominant alleles, alleles express codominance such as in the case of a dominant Type A blood allele and dominant Type B blood allele the infant will express Type AB blood. If an infant receives one dominant and one recessive gene, the infant will display the characteristics of the dominant allele. For example, if a child receives a recessive allele for red hair from both parents, then the infant will develop red hair. If the same child had received a dominant allele for brown hair from one of the parents, the child would have developed with brown hair. This phenomenon ma y also be used to explain why certain genetic disorders express themselves when they do such as the defective recessive allele for sickle-cell anemia or the defective dominant allele for progeria (Broderick Blewitt, 2010). Nature and Nurture Off Setting One would assume that, based upon the recent evidence that development is affected by both nature and nurture, that, in certain situations, one may be used to off set a deficiency in the other. The results provided in the following studies offer evidence supporting the phenomenon of epigenesis which is the control of genetic expression through correlation of both environmental and genetic factors (Broderick Blewitt, 2010). One study by Caspi, McClay, Moffitt, Mill, Martin, Craig, et. al. (2002) conducted to find out how different MAOA alleles, which release the enzymes controlling production of neurotransmitters such as serotonin, norepinephrine, and dopamine, affect childrens susceptibility to the negative effects of abusive environments in the early years of life. The researchers found that in individuals that had experienced early child abuse, there was a link between the low MAOA allele and aggression. Likewise, in individuals that had not experienced abuse as a child, there was no correlation between the production of MAOA and aggression. Reiss and Neiderhiser (2000) discussed how some irritable children appear to inherit some qualities such as irritability from their parents which evokes a hostile environment from those around them only reinforcing their irritable tendencies. They further discussed how these tendencies may be off set by environmental circumstances that do not sustain their irritable behavior. Results such as those provided by this research along with many others shed light upon one of the many possibilities unlocked by the further research of the nature and nurture controversy. Conclusion The nature versus nurture controversy has been strongly debated within the discipline of developmental psychology for many years. This manuscript cited many studies which have given evidence to the degree of influence both nature and nurture has on the neural, cognitive, and emotional development of an individual. From the results of these studies, it is easy to see that development is impacted by both nature and nurture in their own unique ways. Studies have even shown that it may be possible to off set certain deficiencies in genetics with environmental aspects or vice versa. The results of these studies provide important insight into the behavior of an individual, how they may have developed that way, and how that particular form of development may be reversed or avoided in others. There is no doubt that as the depth of research into the nature versus nurture controversy grows those within the psychological community, as well as numerous other disciplines, will be able to assist a larger number of individuals with developmental problems with increasing levels of accuracy.

Tuesday, August 20, 2019

Effect of the Moon on Planet Earth

Effect of the Moon on Planet Earth Josh Chaplin â€Å"The Earth would be a very different place without the moon. Discuss†¦Ã¢â‚¬  It’s true that without the moon, the earth would be a less romantic place. Mythical werewolves would never have been conceived, nor would we have a calendar based on the concept of the lunar phases. It has undoubtedly influenced human culture over millennia, but can the same be said for our neighbouring celestial satellite in geological terms? A seemingly insignificant lump of rock in comparison, it can be hard to comprehend that the moon has had such potentially significant impacts on shaping the earth as it appears today. But as it seems, a chain of events were set in motion from the instant the moon was formed which have not only left us here perplexed by it, but have left us here in the first place. The bulk of the moon’s responsibility for impacting upon the planet lies with its gravitation and proximity to the earth. Such a scenario allows for it to have a profound influence on the tides of our oceans, which in turn serves to slow the earth’s rotation and hurl the moon further away from us. The gravitational attraction of the moon is also the stabilising factor in a celestial battle between the large bodies of the solar system to throw the planet’s axial obliquity off-balance. The very fact that the moon is here in the first place tells of how fortunate the impact that formed it was, because were it not for that humble collision over 4.5 billion years ago, life on earth would be vastly different today at the very least (and conceivably even absent at worst). Its presence has also stimulated the application of mathematics and induced superstition in generations of humans, whilst providing total solar eclipses which are a universally rare, defining aspect of earth. The regular monthly cycle of the lunar phases has also been linked to mating sequences, hunting rituals and even the menstrual cycle, which 51% of the earth’s human population will experience for a large quantity of their lives. On top of all of this, the moon has defined the scenery of the night sky along with the stars and reflected the sun’s light to dampen its pitch black darkness since time immemorial, achieving omnipresence in a multitude of modern media. â€Å"The earth would be a very different place without the moon†. It only seems prudent to commence with the earliest chronological appearance of the moon. The most widely accepted modern theory for its formation is centred around a hypothetical protoplanet by the name of Theia. It is proposed to have been around the size of Mars, and about 10% of the mass of the earth. [1] Isotope analysis of lunar rocks bought back from the Apollo mission tells us that Theia is hypothesised to have collided with the earth at 4.527  ± 0.010 billion years before present. [1] Earth as it was back then would have been wholly transformed by this impact, altering its composition and ultimately allowing it to become the planet it is today. This collision would have also produced a considerable amount of debris, which would have subsequently accreted to form the moon. [2] This is the only feasible model which explains why the moon finds itself in orbit with the earth; physics- based computerised reconstructions show that it would not have been possible to capture a pas sing-by moon with the gravitational field of the earth, nor would it have been possible to originate from ejection of material from the molten earth due to fission by centrifugal force. [3] Assuming that this hypothesis is correct, it is obvious that earth has been extensively altered because of the moon. For one, upon impact, material from the dense iron core of Theia would likely have sunk towards the core of earth due to gravity, whilst mantle material would likely have been accreted onto the surface of the early earth. [2] This is the reason for the characteristic inner layers of the earth today. The moon would have then formed from excess material from the impact coalescing in the surrounding vicinities of the early earth. Thus, the formation of the moon both added and took away material from the early earth, heavily influencing its very composition from as early as 4.537 Ga. [1], [2] Having considered that this moon-forming impact would have been a major source of much of the terrestrial iron found on earth today, the size of our iron-nickel core would have been directly affected by it. The earth’s mantle chemically differentiated in an event called the iron catastrophe, throughout the first 500 million years of the planet’s formation. Extremely large quantities of iron succumbed to gravity and sunk to form the core. The innermost part of the earth was thus comprised of conductive elements, an iron-nickel alloy, which became able to generate electrical currents whilst rotating due to the coriolis effect in interaction with convection in the mantle [8] (which originated in the first place from heat escaping from the core). As a result, the roughly dipolar magnetosphere was conceived, giving rise to the radioactive Van Allen Belts by trapping charged protons and electrons in concentric bands surrounding the planet. [8] Figure 1 above is a scaled repre sentation of the invisible magnetosphere and Van Allen belts surrounding the earth. Only discovered in 1958, the infamously ‘deadly’ belts have been unvoiced yet fundamental in the development of life on our planet. This is due to the particles’ ability to prevent horrific ionising radiation to reach the surface of the earth and effectively fry anything which ever endeavoured to exist on the surface. The magnetosphere itself would also have prevented any charged particles of solar wind from reaching the earth’s surface and causing similar damage. Amongst other variables, the strength of the earth’s magnetic field would be directly proportional to the size of the core according to dynamo theory, [8] and therefore we have the moon-forming impact to thank for a hospitable and agreeable planet. It’s therefore fair to say that without the moon coming into fruition, the earth may never have done either. There are more obvious ongoing effects of the moon on the earth today though, than there were back in the Hadean. It is fairly common knowledge that the moon has influence on the tides of our seas and oceans. Along with the sun, it produces the twice-daily rise and fall of the seas that boggled coastal dwellers for millennia prior to Newton’s formulation of the universal law of gravitation in 1687. Naturally, the gravitational attraction between two separate entities is inversely proportional to the distance between them. [4] Thus, whilst the sun may be roughly 400 times as large as the moon, it is (coincidentally) around 400 times further away than it, and so exerts less influence over the tides. [4] The area of the earth closest to the moon at any given point will see a protuberance of its oceans, as the water is attracted to the moon’s gravitational field. [4] Simultaneously on the opposite side of the earth furthest from the moon, the crust itself succumbs to the lunar gravitation and is, in effect, marginally subsided, producing an additional oceanic bulge. [4] Figure 2 (right ) illustrates and annotates this gravitational phenomenon, by ever-so-slightly exaggerating the potential bulge of the tides! However, depending on the topography of shoreline localities and nature of continental slopes around the globe, the fluctuation can vary wildly between low and high tides. [4] In extreme cases, this can affect the livelihoods of littoral inhabitants by dictating fishing schedules or putting their homes in danger, showing how the moon really is a foremost influence on making the earth the place it is. One such scenario is the extraordinary tidal range at the Bay of Funday in Eastern Canada, which can surpass 12 metres. [4] Circumstances like this can occur upon the arrival of ‘spring’ tides (from the German verb springen, ‘to leap’, not from the name of the season) whereby the sun and moon align, causing maximum attraction in their direction and thus amplifying the height of the tides. [4] Alas, the moon is a dictatorial authority on the tides of our oceans, and presumably has been since the oceans formed around 3.8 billion years ago. Swishing and swashing the oceans for eons of geological time has not passed by without its consequences however. The moon’s gravity has created the tides on the one hand, whilst the rotation of the earth has slightly offset the location of them on the other; the actual location of the peaked tidal bulge is slightly ahead of where it would logically be, at the closest point on the earth’s surface to the moon. [7] As a result, a surprisingly large amount of mass (the tidal protuberance of the oceans) is offset slightly from the closest locality on earth to the moon at that point in time, meaning that a certain quantity of the gravitational pull is no longer directly between the earth and moon, but at a 90 ° angle to it. [7] Thus, torque is effectively created between the two planetary bodies, [7] and is often called ‘tidal friction,’ ‘tidal acceleration’ or ‘tidal braking’. This means that the presence of the moon causes our charac teristic 24 hour days to lengthen by around 2.3 milliseconds every century. [7] Taking Newton’s third law of equal and opposite reactions into account, the earth is also pushing the moon away by 3.82 ±0.007 cm per year as a result of this ‘torque’. [7] Would all of this really mean though that without the moon, the earth would be a very different place? Extrapolating back in time to 4 billion years ago tells us that the moon was some 15,000 km closer. Tidal forces would have been gargantuan, with hypothesised constant tsunami waves ravishing the planet. Perhaps, this would not only have served to shape the landscape by causing erosion, but it would have also dictated when proportions of the land surface would have been settled enough for life to flourish. In addition, the day would have been much shorter, with the year being around 400 days long due to the faster rotation of the earth. Looking ahead to the future, the earth may very well slow until it reaches t he same rotational speed as the moon, and then the exact same visage of the moon will always face the earth as in the Pluto-Charon arrangement on the outskirts of our solar system. [7] This demonstrates how that over short periods of time, the consequences of the moon’s presence on the earth are subtle, nigh negligible, but are not to be taken lightly in the (very) long run. Moving on from the tides of the planet, there is another reason in addition to the earlier-discussed Van Allen belts that the moon may well be the reason that life exists on earth as it does today. The axial tilt of the earth (also referred to as obliquity, a Milankovich cycle) is currently measured at 23.4 ° (and decreasing) between the earth’s rotational axis and the perpendicular to its orbital plane. [5] Whilst all sizeable bodies in our solar system (such as the sun and the gas giants) have an effect on this angle of tilt, the much closer proximity of the moon means that it is the most regulatory factor in this cosmic gravitational tug-of-war. [5] Figure 3 (left) shows the range between the earth’s minimum and maximum axial tilt values, for which we have the moon to thank for keeping the planet within those parameters. Without such a valuable sidekick, the tilt of a planetary body could incline wildly. In fact, there is evidence that Mars has tilted by up to 60 ° in the past, [5] presumably no thanks to the inferior gravitation of Phobos and Deimos in comparison to our moon. In a more horrific circumstance, computer models have liberated the earth of the moon’s gravitational effects and shown that it could tip by as much as 85 °, essentially interchanging the locations of the equator and the poles! [5] The would-be climatic consequences of such an event are naturally rather sketchy, but it is safe to presume that life on land would have been hard-pushed to adapt and may very well have been diminished. [5] Extrapolating from this, perhaps life on earth would be completely different, with organisms such as thermophiles at oceanic ridges, migratory birds and aquatic beings flourishing in the absence of land-dwelling mammals. It’s hard to imagine that the moon has the potential to command the diversity of the species in existence on the planet, and that it has been maintaining our climate and giving us our seasons, all due to the fact that it is steadying our axial tilt. This is the reason why the moon is such a prominent part of the ‘Rare Earth’ hypothesis, which explains how there are many different astrological criteria which must come together in order for a planet to prospectively bear life; [6] in other words, we owe our existence to the moon. Regardless of our location in the galactic habitable zone, our rocky terrain (not gaseous) and the fortune to have evolved beyond microbial life, the arrival of the moon was the ultimate (and perhaps the flukiest) stroke of luck to have ever graced the planet from a human perspective. [6] In conclusion, it’s obvious to draw from these analyses that the earth simply wouldn’t be the same without the moon, not only from a geological perspective, but from every perspective conceivable when its role in putting us here in the first place is considered. The moon is receding from our planet, and only time will tell if earth will succumb to life without it. References [1] Wieczorek, M. et al. (2006)The constitution and structure of the lunar interior Pages 322-323 [2] Canup, R.M. (2004) Simulations of a late lunar-forming impactIcarus Issue 168, Pages 433–436, 453-456 [3] Stroud, R. (2009)â€Å"The Book of the Moon† Pages24–31 [4] Grotzinger, J. Jordan, T. (2010) â€Å"Understanding Earth† Sixth Edition, Pages 540-541 [5] Dartnell, L. (2007) â€Å"Life in the Universe, a Beginners Guide† Pages 69-70 [6] Ward, P.D. Brownlee, D. (2000) â€Å"Rare Earth: Why Complex Life is Uncommon in the Universe† Pages 191, 194 200 [7] Chao, B.F. Ray, R.D. (1998) â€Å"Oceanic tidal angular momentum and Earths rotation variations† Page 403 [8] Glatzmaier, G.A. Roberts, P. H. (1995) A three-dimensional self-consistent computer simulation of a geomagnetic field reversalNature Issue377Pages 203–209 Image References Figure 1 – http://www.nasa.gov/mission_pages/sunearth/news/gallery/Magnetosphere.html Figure 2 – http://science.howstuffworks.com/moon4.htm Figure 3 – http://earthobservatory.nasa.gov/Features/Milankovitch/milankovitch_2.php 1

Monday, August 19, 2019

Violence On Television :: essays research papers

Violence on Television   Ã‚  Ã‚  Ã‚  Ã‚  Since its introduction, television has increased in popularity to such an extent that the TV has become the electronic member of the family. The TV can hypnotize us and lure us into worlds of fantasy and adventure as we escape from our worries and cares. It can also inform us and bring us up to date on the latest news. The TV can be a teacher, a friend, and a source of knowledge and information, or it can have a negative effect on our behavior. No matter what effect television has on a person, it is often possible to know someone's lifestyle by observing the way he watches TV.   Ã‚  Ã‚  Ã‚  Ã‚  When the television was first introduced, critics claimed that it would be mind numbing, addictive, and utterly passive. These critics were describing the stereotypical TV watcher, the Addict. As his name implies, this person's life revolves around watching television. TV is like a drug to him, and he cannot get enough of it. He epitomizes the couch potato and the â€Å"boob† in boob tube, and can often be described as intellectually empty, especially while he is watching TV. The Addict lives hand to mouth from the potato chip bag. He is lazy and will often go for hours without moving from the television.   Ã‚  Ã‚  Ã‚  Ã‚  If the Addict is not glued in front of the TV, he is most likely to be found paging through his latest issue of TV guide, carefully selecting the shows which he will watch that week and marking them off with a highlighter. On an average day the Addict will come home from work or school, put off all responsibilities, and escape into the world of TV. In this world, the Addict has no demands or responsibilities. The TV becomes his only focus of attention, and all of his energy goes into staring at the TV. While watching one of his favorite shows, the Addict becomes totally oblivious to the world around him. He will not answer his phone, talk to his family or friends, or do anything else which may distract from his viewing pleasure. He lives to watch TV.   Ã‚  Ã‚  Ã‚  Ã‚  Just as the Addict emerged with the invention of the TV, the Surfer arose with the invention of the remote control. When a Surfer sits down to watch television, he first grabs the remote before anyone else can get to it. He turns on the TV with the remote, and it does not leave his grasp until he is finished watching. He is constantly changing the channels and will pause on a particular show only for a moment.

Sunday, August 18, 2019

Great Expectations Essay example -- Great Expectations Essays

The Mannequin The novel Great Expectations by Charles Dickens is one of unrequited love and the desperation for elitism for Pip, a poor orphan boy. Pip is starstruck by Estella, the haughty and cruel, even violent, â€Å"daughter† of a rich and eccentric elderly woman named Miss Havisham. Miss Havisham controls and teaches Estella instructions to break the hearts of men as her own personal vendetta against all men after her love for a man is unrequited. Estella has no feelings and even admits that she has â€Å"†¦ not bestowed [her] tenderness anywhere† (251). Despite her cruel attitude and disinterest in him, she serves as the most significant beacon in Pip’s life in attaining his goal of becoming a gentleman and breaking free from his poor and lowly life. With Miss Havisham’s control upon her, Estella’s detached emotionless nature and cold arrogance shine through and show how she pilots Pip’s desperation in attempting to reach her and his change in becoming an arrogant gentleman. Firstly, a recognizable characteristic of Estella is her dispassionate nature. Miss Havisham and Estella are polar opposites. Estella’s â€Å"mother† loves her in an eccentric way, lavishing her with fondness and sweet murmurings of â€Å"[b]reak their hearts, my pride and hope, break their hearts and have no mercy!† (100). Their moods are so â€Å"contradictory of one another,† Pip is left â€Å"puzzled [of] what to say or do† (100). Since they feel opposite emotions and Estella cannot feel love, for she has â€Å"never bestowed†¦ tenderness anywhere,† and coldly rejects Pip’s feelings for her, she may feel absolutely nothing but the desire to hurt (251). After treating Pip so condescendingly when giving him food, she looks at Pip â€Å"with a quick delight in having been the cause of [the... ...use she is common (132). Like him, Biddy has unrequited adoration, but for Pip himself. Through this, Estella’s importance shines and shows how important she is to Pip. Ultimately, the only reason Pip desires to be a gentleman is â€Å"on her account† (136). Pip â€Å"[loves] her against reason†¦ against happiness, [and] against all discouragement,† despite her being heartless and to â€Å"have no heart,† Estella is the most influential person in Pip’s life (246 and 251). Without her superiority and emotional detachment, Pip will not strive in his passionate desperation to attain her. Despite, not having human feelings such as love and compassion, Pip â€Å"[loves] her simply because [he] found her irresistible† and declares passionately to be â€Å"a part of [his] existence†¦Ã¢â‚¬  (245). His bildungsroman is based on his unrequited love for her, for there will no Pip if there is no Estella. Great Expectations Essay example -- Great Expectations Essays The Mannequin The novel Great Expectations by Charles Dickens is one of unrequited love and the desperation for elitism for Pip, a poor orphan boy. Pip is starstruck by Estella, the haughty and cruel, even violent, â€Å"daughter† of a rich and eccentric elderly woman named Miss Havisham. Miss Havisham controls and teaches Estella instructions to break the hearts of men as her own personal vendetta against all men after her love for a man is unrequited. Estella has no feelings and even admits that she has â€Å"†¦ not bestowed [her] tenderness anywhere† (251). Despite her cruel attitude and disinterest in him, she serves as the most significant beacon in Pip’s life in attaining his goal of becoming a gentleman and breaking free from his poor and lowly life. With Miss Havisham’s control upon her, Estella’s detached emotionless nature and cold arrogance shine through and show how she pilots Pip’s desperation in attempting to reach her and his change in becoming an arrogant gentleman. Firstly, a recognizable characteristic of Estella is her dispassionate nature. Miss Havisham and Estella are polar opposites. Estella’s â€Å"mother† loves her in an eccentric way, lavishing her with fondness and sweet murmurings of â€Å"[b]reak their hearts, my pride and hope, break their hearts and have no mercy!† (100). Their moods are so â€Å"contradictory of one another,† Pip is left â€Å"puzzled [of] what to say or do† (100). Since they feel opposite emotions and Estella cannot feel love, for she has â€Å"never bestowed†¦ tenderness anywhere,† and coldly rejects Pip’s feelings for her, she may feel absolutely nothing but the desire to hurt (251). After treating Pip so condescendingly when giving him food, she looks at Pip â€Å"with a quick delight in having been the cause of [the... ...use she is common (132). Like him, Biddy has unrequited adoration, but for Pip himself. Through this, Estella’s importance shines and shows how important she is to Pip. Ultimately, the only reason Pip desires to be a gentleman is â€Å"on her account† (136). Pip â€Å"[loves] her against reason†¦ against happiness, [and] against all discouragement,† despite her being heartless and to â€Å"have no heart,† Estella is the most influential person in Pip’s life (246 and 251). Without her superiority and emotional detachment, Pip will not strive in his passionate desperation to attain her. Despite, not having human feelings such as love and compassion, Pip â€Å"[loves] her simply because [he] found her irresistible† and declares passionately to be â€Å"a part of [his] existence†¦Ã¢â‚¬  (245). His bildungsroman is based on his unrequited love for her, for there will no Pip if there is no Estella.

One Flew Over the Cuckoo’s Nest and I Know Why the Caged Bird Sings Ess

One Flew Over the Cuckoo’s Nest and I Know Why the Caged Bird Sings While we can view One Flew over the Cuckoo’s Nest, from a literal perspective, as a classic story of rebellion and deliverance, we must also view it as a metaphor for one man’s triumph over of â€Å"the establishment.† The old saying, â€Å"You can’t fight city hall† is challenged, which is represented by the patients rebelling against the hospital staff. Liberals are likely to view this novel as a powerful tale that glorifies the human spirit. Conservatives are more likely to perceive it as an advertisement for social disorder and chaos. I personally thought the book’s most powerful message was that human differences should be celebrated; not censured I drew similar conclusions from Maya Angelou’s I Know Why the Caged Bird Sings. From beginning to end, this autobiography is laden with issues of racial prejudice that perpetuate self-doubt and insecurity. As early as the second page, Maya explains how she wished that she would wake up in a white world, with blond hair and blue eyes, claiming that being black was a living nightmare. There are blatant instances of racial tension throughout almost every adventure Maya experiences, including one in which â€Å" the po' white trash children† confronted Momma in front of her store. This scene culminates with Maya’s insightful realization that in spite of the disparity of power between the po'white trash and Momma, Momma had triumphed by maintaining her dignity. Eric Foner is able to dissect racial issues from an historical perspective, and show how these issues remained at the heart of the controversy surrounding the period of Reconstruction. By blending historical fact with such emotionally charged issues as race and polit... ...ess wise than true, Who thee abroad expos'd to public view..." Although part of the Puritan doctrine enforces a deep reverence for responsibility and honesty, at this point in the poem, Anne is solely blaming societal influences for her child's shortcomings. Joann Robinson faced similar personal struggles and triumphs in a more modern time. A professor at the all-black Alabama State College, Robinson was active in every level of the Civil Rights movement, even before it had officially gotten off the ground. Subsequent to her distressing experience on the bus in 1949, she tried to start a protest but was shocked and disappointed when other members of the Women's Political Council to which she belonged brushed off the incident as "a fact of life in Montgomery." Fortunately, Robinson did not feel defeated by this insipid attitude, she felt inspired by it instead.

Saturday, August 17, 2019

Online School Vs. Traditional Essay

According to the National Center for Education Statistics, about 4.3 million undergraduate students, or 20 percent of all undergraduates, took at least one distance education course in the 2007-08 school year. And about 0.8 million, or 4 percent of all undergraduates, took their entire program through distance education (May, Ryan). There are many pros and cons about distance and traditional education, as well as many similarities and differences. Online education is a more flexible option for students to get an education since most classes can be taken anywhere you are able to take your laptop or hook up to the internet. It’s very convenient for people who have a busy lifestyle, such as families, full-timer workers, and those who serve in the military. With online learning, students don’t have the traditional methods of sitting at a desk and learning with lectures and books. You have the freedom to learn your way at your own comfort level. Studies have shown that in on line learning conditions perform better than those receiving traditional instruction (NCU). However, for some, lectures in the classroom are more beneficial to them since some need more a more hands on approach. A disadvantage of online learning is not having your degree being seen as creditable. Be sure that your college choice is accredited since there are many â€Å"Degree Mills† out looking for your money. There are many students and employers who are skeptics about how much you really do learn from online learning. According to Allie Bidwell from USA news, In a survey of 656 human resources professionals released Wednesday, the researchers found that although nearly half of employers said online-only programs require more discipline, 56 percent said they still prefer applicants with traditional degrees from an average university over those with an online degree from a top university. Overall, most employers (82 percent) said a combination of in-person and online education would benefit the majority of students (Bidwell, 2013). Most employers are going to view how effective an online education is by the quality of the new hires  they bring in. Cost is another consideration to think of when deciding to go online or traditional. Online education is less expensive since there are no extra fees for maintaining a large campus or classrooms. Some classes may not even require books for you to purchase. Either way you choose to go, there are still rules and guidelines that must be followed. Along with that, attendance is still a must with online education and participation in discussions just as you would participate in a classroom. Depending on the type of person you are and the lifestyle you live, either online or traditional education will be right for you. Before getting into either one, students should carefully research both to find out which is the right fit for them. References Bidwell, A. (2013). Employers and Students Remain Skeptical of Online Learning. Retrieved from http://www.usanews.com/news/articles/2013/09/20/employers-students-remain-skeptical-of-online-education North Central University. Online Education Versus Traditional Education. Retrieved from http://www.ncu.edu/why-northcentral/online-learning/learn-more Dudley, S. (2013) Why Online Education Is More Valuable than Traditional College. Retrieved from http:// http://www.wired.com/2013/11/why-online-learning-is-more-valuable-than-traditional-college/ May, R. Traditional Education vs Online Education-Should You Switch? Retrieved from http://www.businessdictionary.com/article/655/traditional-education-vs-online-education-should-you-switch/

Friday, August 16, 2019

Ethical Dilemma Essay

What Dr. Schneider is doing by putting crowns on teeth that could be treated with two surface amalgams is unethical. It is obvious that she is doing this to increase revenues during a downturn in her financial condition related to her divorce. Two surface amalgams have a long history for use for fillings for decayed areas of teeth and for general repairs of chipped or cracked teeth. Although its use is declining in the U. S. it remains the first choice for posterior direct restorations. (1) Other bonding techniques are now being employed by dentists in lieu of two surface amalgams that are gaining in popularity for esthetic reasons and because they use no toxic metals such as mercury. To crown a tooth requires a dentist to grind away all of the enamel of the tooth so a crown can be put on the remaining dentine layer of the tooth. This procedure is six to seven times more expensive than two surface amalgams or other bonding techniques to repair teeth. A general rule in dentistry is that you preserve as much enamel on a tooth as possible. So Dr. Schneider is not only performing a procedure that is unnecessary and expensive but is detrimental to the patient because a tooth’s enamel is being destroyed needlessly. Sharon should discuss this with Dr. Schneider and tell her that this improper, unethical and not in the best interests of the patient. If Dr. Schneider persists in this unethical practice then Sharon should threaten to resign and report Dr. Schneider to the American Dental Association and appropriate state licensing agents. (1) http://www. bethesda. med. navy. mil/careers/postgraduate_dental_school/comprehensive_dentistry/Pearls/Pearlsc6. htm

Thursday, August 15, 2019

Rapport created in Chicago speech by Barack Obama Essay

In this study I will be analysing the speech of Barack Obama in two different contexts. The first speech is his victory speech in Chicago on the 4th November 2008. The second is his campaigning speech in Iowa. These speeches depict Obama in both a formal and less formal situation. It is important that we realise that his strategies have changed. Barack Obama creates rapport with the audience during his victory acceptance speech in many ways. He creates an immediate bond with the audience as he begins his speech by saying, â€Å"Hello Chicago!† He then pauses for a minute in order for the citizens of America to welcome him as the USA’s president. Then he addresses the people who had not voted for him because they thought he was not capable of leading America and then thanking the thousands of voters that gave him his victory. The effective line â€Å"tonight is your answer†, uses personal pronouns to engage the audience and involve them in his success. Obama thanks his â€Å"partner†, this shows the close friendship between himself and his colleagues before thanking his own family. This shows the gratefulness towards the Americans for making him president. The president begins to talk about his own life, â€Å"the love of my life†, allowing the citizens into his own world. This shows him as being very humble and creates rapport as it shows that there were lots of people behind his own success and in order for America to be a success, the citizens will be there for her. In the victory speech, Obama refers to situations that allow a connection between himself and the audience as he uses phrases such as â€Å"on the train home† proving that he too is an ordinary man like the rest of them. However he also refers the patriotic past of the United States of America. Barack Obama often uses powerful visual imagery and metaphors in his victory speech. Earlier on he uses contrast and personal pronouns to rely on him. â€Å"We are not enemies but friends†. This allows the American population to feel involved and make them feel as if they do have a say in the way the country is run. He also talks of Ann Nixon Cooper who at the point that this speech was told was 106 years old. Like himself, she was a black woman who saw the changes in the running of USA, making it personal. He also talks about many famous women and men who had changed history for example, â€Å"a man {who} touched down on the moon†, â€Å"a preacher from Atlanta†. It is evident that he wishes to be remembered throughout history not only as America’s first black president but as someone who made â€Å"America †¦ change†. This short sentence emphasises the fact that he would be a great president. An antithesis is used to show that he can make a difference, â€Å"the heartache and the hope†, although this is contrast and alliteration, the soft sounds of the â€Å"h† sanctions the words to roll on the tongue to put their confidence in their new president. The constant repetition of the phrase â€Å"Yes we can†, creates rapport with the audience as it goes through their mind that the president on the stage will unite everyone and change everything for the better. The citizens then begin to chant along with Barack Obama. It is evident that the citizens have trusted the man to improve the quality of life in America. Obama attended this speech with formal attire, a black suit and a red tie to represent as he has transcended in politics, he no longer represents just the Democratic party but everyone so he has chosen to wear a patriotic colour that symbolises the whole of USA. It also shows him to be a powerful and bold man. His hair is short, clean shaven and perfect yet it looks natural allowing the population to see him more seriously. In the background there are waving American flags, a patriotic sign there is also a stage separating him from the population proving that he is more powerful and has to look down at them, priority. Barack Obama did not slouch in this speech, he did not lean against the podium however he does stand straight to look more focused and makes many hand gestures although they are restricted when he is trying to put a point across as well as having a clenched fist when he wants to look serious and emphasise a point that he has made seeming confident. An interesting point is that during this speech Obama does not hesitate at all as if he has had faith in him winning therefore he has practised it many times in order to ensure that it was perfect. However it was not the same in his campaigning speech in Iowa closer to the time of the election. We know this because he is extremely exhausted and tired. Here there is a small audience in the gym who are trying to decide who to vote for in the coming election (2008).He makes this speech to persuade them to vote for him. Although the president (a senator at this point) wears a suit with a red tie he seems to be more uncomfortable as he is shown to be scratching his face and unbuttoning his shirt as it may have been slightly putrid in there as it is a gym. He turns around often as he is in an uncomfortable position, he is in the centre of a circle where it is difficult for him to make eye contact with the audience. Obama tries to create rapport with the audience as he takes the opportunity to make a joke however when no one laughs he accredits it to his wife, Michelle Obama. He hesitates and makes lots of pauses often. The reason for this may be that he had forgotten what he was meant to say, he had not rehearsed anything or that he was tired. Barack Obama does create rapport by using an anecdote to allow the audience to enter his personal life, â€Å"we were still living in a condo. â€Å"It was a little bit too small for the kids† showing that he does understand the lives of many American citizens. He realises that the audience in the gym are middle aged, adults with a young child. As he addresses the fact that he did not know how there were going to get money â€Å"for college for the girls† as well as â€Å"save for †¦ retirement†. This proves that he has done his research and knows his audience well as he talks about their concerns. Obama does not show himself to have confidence and faith in himself as he says, â€Å"I think that if you trust me then I think I’ll deliver for you.† He appears very colloquial as he has abbreviated the words ‘I will’ to â€Å"I’ll†. It is not effective as he tells the spectators that he â€Å"think[‘s]† that he will be a good president.

Wednesday, August 14, 2019

Educational circles Essay

Lifelong education is a concept not to vague in today’s educational circles. It has been used in many different forms to promote a person’s pursuance to knowledge. It is claimed that life is education, practically speaking when you live you encounter deterrents or resistance in forms of challenges. It is normal for a person to face this situation, in here you will see that ones failure and challenges arise man’s normal tendency is to adapt and move on. Therefore learning and educating himself on the situation he/she has just experienced (Smith M. 1996). The issue that can be seen in pursuing further education is Man’s ability to absorb and effectively comprehending knowledge at a certain age. Man’s psyche changes as it progress deep into the application of his/her field or application. When the application stage of man kicks in he or she finds it difficult to learn new things because his/her paradigm is already stuck on its present state. That’s why preparation to a lifelong education is vital. It features a lot of difference between specializing. Specializing is done when man pursues and therefore encloses himself to a specific study. Not only that, he or she will be engrossed in its application, one reason for this is the field maybe his or her source of income. Examples are doctors, engineers, or architects who pursue to improve knowledge in their respective fields. The difference between lifelong learning and specialization is on it’s the width of its spectrum. A person pursuing a lifelong learning is more open he or she views mistakes as an opportunity of learning. A person pursuing specialization is not close minded but more coherent in their studies, and they usually have a rigid paradigm. The importance of differentiating lifelong learning and specialization is important. Creating standard studies on this topic will give students and educators a point of reference. This point of reference will assist our education system on integrating this to a learner’s life. Show them the advantages and disadvantages of pursuing one side to the other. Or even provide an evolvement study to at some proportion integrate the two different sides together. Reference: Smith M. (1996). Lifelong learning. http://www. infed. org/lifelonglearning/b-life. htm

Tuesday, August 13, 2019

FreshTec Essay Example | Topics and Well Written Essays - 2000 words

FreshTec - Essay Example The growers of fresh produce always compete against senescence. The growers have a tendency to harvest the fruits and vegetables before they are ripened in a proper manner. This in turn has a negative impact on the nutritional value and the quality of these fruits and vegetables. The loss of fruits and vegetables after harvest was an issue globally. The high content of water as well as the soft texture of the plants and vegetables increased the chances of physical injury. The fruits and vegetables were affected by the injury caused due to the extreme hot and cold temperature. This resulted in significant effects like rapid decay due to the freezing or high temperatures. Moreover, in the post harvest produce diseases are caused by bacteria and fungi. It is generally spread by various microscopic spores. As a result it is not often visible by the producers, packers and the retailers. The main purpose of fresh produce is to supply fresh food worldwide (Fresh Tec, 2011a). It has come up with the Smart Pac Systems solution to provide a solution to the aforementioned issue. Fresh Tec has come up with a technology which is distinguished from the other technologies because of its two aspects (Fresh Tec, 2011b). The effective way of exchanging heat from the box complied with that of the industry pressurized cooling has a positive impact on the fresh produce. It also has a natural oxidation purification system which cleans as well as sterilizes the produce while it is in transit. This technology will help to reduce the damage caused due to the environmental factors. The Passive Modified Atmosphere Packaging provided by Fresh Tec extends the life of the fresh produce. It also helps to pick the fresh produce after its ripening and deliver it to the customers with improved quality and cheaper means of transport. The natural oxidation system of Smart Pac has a food safety solution which is differentiated from that of the traditional MAP systems. The strict standards related to the quality, ripeness and food safety will help Fresh Tec to succeed in its purpose. However, there are some other factors which might act as a barrier to the success of Fresh Tec. One such barrier is the consumer switching costs. Moreover there is an increasing rivalry from the existing companies in the fresh produce industry. This arises mainly because of the price competition and high values of fixed costs. The increasing rivalry among the existing companies in the fresh produce industry can create a barrier in the success of the company. As already mentioned earlier, the rivalry among the existing companies in the fresh produce industry can act as a barrier to the success of Fresh Tec. The company hopes to attract and win the customers because of the quality, subsidiary servicing and brand imaging. The company needs to choose the right strategy in order to achieve competitive advantage over its competitors. The Smart Pac technology is a unique technology in the fresh produce transporting chain. Fresh Tec is having the advantage to lead the industry by effective utilization of this technology. The right strategy to acquire a leading position in the market is by implementing the Smart Pac techn